Three bands, published, with the arithmetic underneath them
Every competitor in this category answers "what does it cost" with "it depends, let's book a call." It does depend (on scope, markets and screening capacity) which is exactly why the bands and the conditions are published rather than discovered at the end of a sales process.
The three retainer bands
$8,000/month
+ advertising spend, passed through at cost. 90-day initial term, then monthly.
For: A firm with one channel it wants run properly, and no reliable way to trace an inquiry to a signed case.
Included
- One demand channel, built and operated
- Attribution rebuilt end to end, inquiry to case management system
- Landing pages and forms that convert
- Speed-to-lead instrumentation and measurement
- Monthly reporting led by cost per signed case
Not included
- Screening system build
- Multi-market operation
- Co-counsel development
- Original video
When this band is wrong for you: Wrong if you already have clean attribution and simply want more volume. You would be paying for instrumentation you have.
$18,000/month
+ advertising spend, passed through at cost. 90-day initial term, then monthly.
For: A firm running two or more channels that has hit its screening ceiling, or does not know where the ceiling is.
Included
- Everything in Foundation, across multiple channels
- Screening system: rubric, scripts, records workflow, capacity model
- Screen-out taxonomy fed back into targeting weekly
- Automated first response with escalation rules and full transcript logging
- SEO and answer-engine programme, published to standard
- Quarterly economics review against the firm’s own resolved matters
Not included
- Multi-state market expansion
- Dedicated pod
- Co-counsel programme build
When this band is wrong for you: Wrong if your review capacity is already measured, documented and unconstrained. Then this band pays for a diagnosis you do not need.
$35,000/month
+ advertising spend, passed through at cost. 90-day initial term, then monthly.
For: A firm expanding across markets, or building a co-counsel network as a primary origination channel.
Included
- Everything in Growth, across multiple markets
- Co-counsel and referral development as a measured channel
- Dedicated pod: strategist, media, content, analyst
- Original video and creative for sensitive categories
- Direct mail with per-firm scored reports and QR attribution
- Board-level reporting: portfolio economics by market and disposition
Not included
- Nothing, this is the full programme
When this band is wrong for you: Wrong if you are testing whether marketing works for you at all. Start at Foundation and let the data decide.
Start with the diagnostic, not the retainer
Market & Acquisition Diagnostic: $7,500, three weeks
A paid, fixed-scope engagement that ends in a written plan and a decision, including, sometimes, the decision not to work together. Credited in full against the first three months of any retainer, so if you proceed it costs you nothing net.
- Market sizing for your actual geography from the county data: births, delivering hospitals, lawyer density.
- Audit of current spend recomputed against cost per signed case, using your matter data rather than platform data.
- Screening capacity model: your real ceiling, and what it would cost to raise it.
- A twelve-month acquisition plan with the assumptions written down so you can argue with them.
Why it is paid
A free audit is a sales asset and both sides know it. A paid diagnostic changes the incentive: I am being paid to tell you the truth, including that your current programme is fine, or that your constraint is not marketing at all. Firms that will not pay $7,500 to find out will not execute a twelve-month plan either, and that filter is worth more to me than the fee.
The cost structure
| Item | Treatment | Note |
|---|---|---|
| Advertising spend | Separate, at cost | Billed to your own card in your own ad accounts wherever the platform allows it. I never mark it up and I never bill a percentage of it. |
| Third-party tools, call tracking, attribution, scheduling | Separate, at cost | In your name. If you leave, they keep working. |
| Records retrieval and clinical review fees | Separate, at cost | Paid by the firm to the provider or reviewer directly. I never sit in the middle of a clinical fee. |
| Original video production | Quoted per project | Included in Market Leader; quoted separately below it. |
| Direct mail print and postage | Separate, at cost | Design and attribution are in the Market Leader retainer. |
| Everything else | In the retainer | Strategy, media management, content, landing pages, screening operations, reporting, review and compliance assembly. |
| Term | What it is |
|---|---|
| Initial term | 90 days, then month to month. |
| Notice | 30 days, either side, at any point after the initial term. |
| Ownership | Every account, asset, page and dataset is yours, in your name, from day one. Nothing is licensed to you. |
| Exit | On notice I hand over credentials, documentation and a written state-of-play. There is no exit fee and no data hostage. |
| Exclusivity | One firm per market per case type. If I am working with a competitor in your market I will tell you on the first call, not the third. |
| Price changes | Fixed for twelve months from signature. Any change afterwards comes with 60 days’ notice. |
What no band buys
An outcome promise
Nobody can honour one, and in a category where cases take years to resolve, anyone offering one is either inexperienced or counting on you not checking. I commit to a measurement standard, a response time and a reporting cadence. Those I can be held to.
Results I have not earned yet
I have no birth-injury-specific case results, because I have taken no birth injury client. The results page says exactly that. What I bring is documented personal injury acquisition, traced through to signed clients, plus the market intelligence and screening model I built for this category before selling into it.
What each band actually covers → · Work out whether the numbers make sense for you first → · Who you would be working with →
Authorship & review
- Author
- Kevin Schwaner, Founder; Chief Marketing Officer. Credentials.
- Last reviewed
- Corrections
- Found an error? Tell me and it goes in the dated corrections log, whether or not it flatters me.