No birth injury results to publish yet, because this agency has taken no birth injury client
What I do have is a documented personal injury funnel, advertising spend in, inquiries out, and the clients the firms retained off them. It is set out below, labelled as personal injury, because that is what it is.
What I have actually done
Personal injury client acquisition, traced end to end: advertising spend in, inquiries out, and the clients the firms actually retained off them. Birth injury is a personal injury case type. A partner who hears someone talk fluently about inquiry-to-retained-client conversion in personal injury is hearing someone who already speaks contingency economics, intake conversion, and bar advertising rules. That is in-vertical proof one case type over, not adjacent proof, and I do not present it as more or less than that.
Documented, not yet published here
My personal injury funnel is documented in platform data, invoices and CRM exports: inquiries generated, and the clients the firms retained off them. It is not on this page yet, because the reconciliation between the two figures is not finished, and a rounded number is not a number.
When it goes up it will be the exact count, with the timeframe, with the conversion rate between them, and with what documents it. Not "thousands of leads." Not "hundreds of clients." The figures, stated as a funnel, in that order.
Birth injury specifically
Empty
There are no birth-injury-specific results on this site because there are none to publish. Not one engagement, not one campaign, not one signed case in this practice area.
When the first documented engagement lands it goes up here in forensic depth, spend, inquiries, screening outcomes, signed cases, cost per signed case, cost per case surviving records review, and what went wrong as well as what went right. Until then this section stays empty. It will not be filled with an illustration.
What I did instead of waiting
Rather than sell into a category I had not run, I built its infrastructure first and published all of it, free:
- County-level market data, births, obstetric delivery capacity and legal capacity for all 3,144 U.S. counties, assembled from federal data, with every gap left visibly empty.
- An audit of what CMS actually publishes about hospital obstetric outcomes, which turned up a finding worth publishing on its own.
- A medical screening and intake model, the operational system around the constraint that actually limits case volume in this practice area.
- A compliance framework for advertising in this category.
Read those and decide whether I understand your business. That is a fairer test than a case study you cannot verify.
How claims are labelled on this site
| Claim | Group | Status | What documents it |
|---|---|---|---|
| Personal injury inquiries generated | 1 | Documented, publication pending reconciliation | Platform data and invoices |
| Clients the firms retained off those inquiries | 1 | Documented, publication pending reconciliation | CRM exports |
| Legal advertising spend managed | 1 | Not yet published | Platform billing and invoices |
| Number of law firms served | 1 | BLOCKED, unconfirmed, will not be published or implied | , |
| Any birth injury case result | 2 | None exists | , |
| Direct mail, paid media, e-commerce capability | 3 | Supporting only, labelled adjacent, never a headline | Operational records |
| Named clients | , | None published, I hold no written permissions yet | Written permission on file |
What you should ask any agency, including me
| Question | Why it separates the field |
|---|---|
| What is your cost per signed case for a client in this practice area? | Most agencies cannot answer because they never see past the inquiry. If the answer is a cost per lead, they have told you what they measure. |
| Show me a case study with the raw numbers, not a percentage lift. | A percentage with no base is unfalsifiable. "Increased leads 340%" from four to eighteen is a true sentence and a useless one. |
| Is that case study real, or composite? | Ask directly. The answer is usually in the fine print already. |
| Who reviewed the clinical claims on the content you publish for clients? | In a health-and-legal category, a page with no named reviewer is a liability with a byline. |
| What will you refuse to do, and what would make you resign the account? | Any agency without a ready answer has not thought about it, which is itself the answer. |
Who I am → · What it costs → · How I source and review → · Book a call →
Authorship & review
- Author
- Kevin Schwaner, Founder; Chief Marketing Officer. Credentials.
- Last reviewed
- Corrections
- Found an error? Tell me and it goes in the dated corrections log, whether or not it flatters me.