Your next birth injury cases are already out there. Let’s go get them.
Over $1B in digital revenue across the businesses I have run. I know where your cases are, county by county, and how to be in front of those families this month, not next quarter.
Birth injury is small volume and high value, so the whole game is finding the few viable claims fast and getting them signed before someone else does. I mapped every county in America for exactly this: where the births are and the lawyers aren’t.
- More signed cases from the same budget. I measure to the signed case, not the form fill, so spend moves toward what actually signs.
- I know which counties are wide open. Births, law office density and hospital obstetric status for all 3,144 U.S. counties. Where the births are and the lawyers aren’t.
- You get me, not an account manager.
No email required for any tool on this site. The full result appears on screen first.
Start here, free, no email
- Cost per signed case model, puts your real spend through birth injury conversion economics.
- Firm site audit, a scored, sourced, prioritised read of your own site.
- Screening capacity planner, how many inquiries your team can actually review.
- Market intelligence, births, delivery capacity and legal capacity for all 3,144 counties.
- My prices, three bands, and the arithmetic behind each.
The one number your reporting is missing
Cost per lead is a vanity metric in a case type where most inquiries are not viable claims and reviewing records costs real money whether or not a case results.
Screening capacity is the constraint
Not lead volume. A campaign that delivers more inquiries than a firm can review destroys value, it consumes intake hours, ages the good inquiries in the queue, and produces exactly the same number of signed cases. I size the campaign to the review capacity, then grow the capacity deliberately. Model yours.
The minor statute changes the market
In most states the limitations period for a child’s claim runs differently from an adult’s. A birth years in the past can still be a live matter today. That single fact reshapes keyword intent, audience targeting and the entire content calendar, and it is why this practice area cannot be run on a personal-injury playbook. How I build around it.
Referral economics are central, not incidental
Many firms screen and refer out; many take referrals in. Whether a given inquiry should be retained, co-counselled or referred is an economic question with a defensible answer, and almost nobody models it. Model it here, or read the playbook.
Where the births are and the lawyers aren’t
Births, law office density and hospital obstetric status, joined at county level for all 3,144 U.S. counties. Free, no email, no form.
- Counties, all figures joined
- 3,144Census, CBP and CMS, joined at county level
- Births, 2024
- 3,605,563Census Bureau
- Hospitals confirmed to deliver babies
- 2,357plus 971 whose status CMS does not report
- Hospital obstetric outcome scores CMS published for 2024
- 0across all 4,426 reporting hospitals
Where this data will mislead you
1. It does not know a single hospital’s obstetric complication rate. CMS withheld all 4,426 of them for 2024, so the panel is empty.
2. It does not know whether 971 hospitals deliver babies. CMS reports "Not Available" for their structural measure. Those are left empty everywhere they appear. They are not zero and they are not estimated from neighbouring facilities.
3. It does not know anything about litigation. The National Practitioner Data Bank public use file (malpractice payments by state and allegation group) is the highest-value dataset for this market, and I do not have it yet, because it sits behind a form. The methodology page says so, and the malpractice page ships incomplete rather than filled with something else.
Birth injury is not workers’ compensation with different keywords
| Variable | High-volume case type | Birth injury / birth trauma |
|---|---|---|
| Case volume | Very high | Very low |
| Case value | Low to moderate | Extremely high, lifetime-care damages |
| Rational cost per inquiry | Tens of dollars | Orders of magnitude higher, and still rational |
| Screening cost per inquiry | Near zero | High, records review, often clinical review |
| Inquiry → signed case | Moderate and stable | Very low and variable; most inquiries are not viable claims |
| Time to resolution | Months | Years |
| Limitations period | Short, adult | Often runs differently for a minor, a birth years ago can be a live matter |
| Referral / co-counsel role | Minor | Central |
| Competitive intensity of paid search | Moderate | Among the most expensive keywords in paid search |
| Buyer sophistication | Mixed | High, these partners are numerate and have been sold to before |
What you can verify before you spend anything
What I publish
- Personal injury results, traced end to end: spend in, inquiries out, clients the firms actually signed. Labelled as personal injury, because that is what they are.
- Every price I charge, with the cost structure behind it.
- Every dataset I use, when it is from, how it was joined, and what it cannot support.
- A dated corrections log, whether or not a correction flatters me.
What you will not find here
- Birth-injury-specific case results. I have none. When there is one, it goes up in forensic detail.
- Composite, illustrative or anonymised case studies. One real result beats three of those.
- A law firm client count. It is unconfirmed, so it is not published, and no sentence here lets you infer it.
- Any statement about what a case is worth, or any advice to an injured family. I run a marketing agency, not a law firm.
What you can buy, and what each line is for
Every competitor in this category answers "what does it cost" with "it depends." Here are the numbers, and the conditions under which each band is the wrong choice for you.
- Foundation
- $8,000/moone channel run properly + intake instrumentation; ad spend at cost
- Growth
- $18,000/momulti-channel, screening support, full attribution to signed case
- Market Leader
- $35,000/momulti-market, co-counsel development, dedicated pod
Read the free material before you talk to me
Eight full-length publications, on the page, no email. Seven tools that show their arithmetic. County-level data on births, delivering hospitals and lawyer density, nationwide. If it is good enough that a firm could run its own acquisition programme on it without hiring me (and it is) I published it anyway.
Book a call
Thirty minutes. Before it, you tell me firm size, current spend, case mix and screening capacity, so the call starts at minute three instead of minute twelve. If I do not think I can improve your cost per signed case, I will say so on the call rather than send a proposal.
Cite this analysis
Free to reproduce with attribution, including commercially. Charts may be embedded as published.
Birth Injury Marketing. “What CMS publishes about obstetric outcomes in 2024.” 25 August 2026. https://birthinjurymarketing.com/intelligence/outcomes/
Journalists and researchers: the underlying data is already published as CSV at /data/, free and without conditions, no form. Need a different cut, by state, county, hospital or year? Ask, and I will also tell you what the data cannot support.