Seven calculators. Every one shows its working. None of them wants your email.
Seven calculators that answer a question about your own firm in under a minute. Each shows every step of its arithmetic on screen and produces a link you can forward to a partner, who sees the same result.
Cost per signed case
Put your real spend through birth injury conversion economics and see the number your reporting is missing.
Screening capacity planner
How many inquiries your team can actually review, and what happens to the queue when you exceed it.
Firm site audit
A scored, sourced, prioritised read of your own site against twenty checks. Full result on screen, no email.
Market opportunity
Births, obstetric delivery capacity and legal capacity for any state, from federal data.
Keyword cost reality
What a click has to be worth before it is rational to buy it in this category.
Intake scorecard
Grade a real intake call against a published rubric. Twelve criteria, weighted.
Referral economics
Retain, co-counsel, or refer out, modelled, per matter and across a year.
The rules these are built to
| Rule | What it means in practice |
|---|---|
| Defensible arithmetic, visible assumptions | Every tool has a "show the arithmetic" panel with the actual equations. You can reproduce any result on paper. |
| Your inputs, my model | I supply structure. Every number that drives a result comes from you, or from a cited federal dataset, never from an invented industry average. |
| No wall in front of the value | The complete result appears on screen before anything is asked for. There is no email wall, no partial result, and no "unlock the full report". |
| Every result is a permalink | Inputs are encoded in the URL. Forward it and a colleague sees the same numbers, which is how these get in front of the actual decision-maker. |
| If you are asking… | Run this | It needs from you |
|---|---|---|
| Are I actually paying too much per case? | Cost per signed case | Spend, inquiries, signed cases, screening cost |
| Why does more spend not produce more cases? | Screening capacity planner | Reviewer hours and hours per review |
| Is a $300 click ever rational? | Keyword cost reality | Expected fee, conversion rates |
| Is there enough volume in my market? | Market opportunity | A state; the rest is federal data |
| Should I take this matter or refer it? | Referral economics | Fee expectation, referral share, cost to litigate |
| Is my intake losing cases? | Intake scorecard | One real recorded call and ten minutes |
| Is my website the problem? | Firm site audit | Twenty yes/no answers about your own site |
The publications these tools come from → · The data behind the market tool → · What I charge →
Authorship & review
- Author
- Kevin Schwaner, Founder; Chief Marketing Officer. Credentials.
- Last reviewed
- Corrections
- Found an error? Tell me and it goes in the dated corrections log, whether or not it flatters me.